Up in Farms, Up in Smoke

Up in Farms had a wonderful concept, but the execution seemed problematic from the start.

The idea was for their organizations to partner to create a food recovery and reclamation center. They would take food that groceries and restaurants didn’t want — what people picture as a bruised apple or an ugly carrot — and turn it into ready-to-eat meals for the hungry.

In late 2018 when they conceived the concept, one of Good’s businesses Soul City Hospitality was already leasing and investing in an empty, 16,000-square foot warehouse with that kind of project in mind.

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